This presentation describes media outreach tools, including press releases, media advisories, pitch letters and op-ed articles. The presentation was developed by ICF International in collaboration with Susan G. Komen for the Cure.

This presentation from a two-day training focuses on new media campaigns and using the Internet as a tool for enhancing readership and promoting messages. Three proposed goals are: answering why, improving relevance and increasing activity. Examples of types of content, design, delivery and an action plan are included.

This introductory presentation for CSOs highlights reasons for needing the media and an overview of news, journalists and who to reach out to. It also describes the structure and sections of press releases.

In this self-paced course, participants learn how to use the media to communicate their messages to constituencies. Media techniques are described, including how to present messages online. Also included is information about how to organize media briefings and materials to keep the media informed of plans, events and accomplishments.

The presentation briefly describes effective media outreach and includes examples from Honduras and Afghanistan.